What to Say on Pressure Washing Flyers
Like all service-related businesses, the pressure washing business can be competitive.
No matter how excellent your services are or how reasonable your rates are, there will always be another company vying for the customers you want. To beat the competition, attract new leads, and get new customers, you need to market your business, especially when you’re just starting.
One way to do that is with a flyer.
When well-crafted with the right words and graphics, a cleaning service flyer can promote your business, bring in customers, and grow your business.
The best part?
Creating one is easier than you may think.
Pressure Washing Flyers Are a Valuable Marketing Tool
Pressure washing is rarely an emergency. Unlike electricians, roofers, and plumbers who can build their businesses by taking emergency calls and doing day-of work, pressure cleaning is something that property owners may mull over for months or years … or never even consider at all.
If you own a pressure washing business, you have to be proactive in seeking leads and convincing people that they need your services. You can do so by getting a flyer in front of customers, a flyer that makes them think it’s time I hire someone to pressure wash my sidewalk, siding, or driveway.
A great flyer in the hands of the right customers is an excellent way to drum up business, and the better your flyer is, the more successful it will be.
What Should You Include on a Pressure Washing Flyer?
Regardless of where you create your flyer or who designs it for you, it should include the following information:
- Your business name
- Logo design
- Your website
- Phone number
- Contact email address
- A mention of free estimates (if you offer them)
- A list of the services you provide
Detailing the complete range of services you provide can be the difference between getting a customer or not.
The more services you offer, the better your chances are of acquiring a customer that needs multiple areas of their property pressure washed at the same time.
To attract a broader customer base, include a list of every surface you offer, such as:
- Window cleaning
- Driveway cleaning
- Sidewalk cleaning
- Siding cleaning
- Roof pressure washing
- Brick cleaning
Some optional add-ons can make your flyer more effective.
Coupon Codes and Special Promotions
Many businesses print flyers to advertise special promotions and deals. Consider adding a coupon code to your flyer and, if you’re trying to get new business quickly, an expiration date for that coupon code.
Some examples of promotions that you can add to a marketing flyer are:
- Take 10% off if you schedule by [month/date]
- Save $50 now through [month/date]
- Group discounts available
Group discounts can be highly effective. They encourage interested customers to further market your business to get others on board to enjoy that group discount.
For example, you might advertise a 10% group discount if ten neighbors book services. Or, you might offer a 15% group discount if 15 houses in the neighborhood book your services.
How you structure the promotion is entirely up to you, but this is how it can work to your benefit:
All it takes is one or two interested neighbors who need your services. Those neighbors might start promoting your business and spreading the word about your discount to other neighbors that also need pressure washing. One prospective client could turn into ten or more!
Leave a Blank Space
Another flyer trick is to leave a blank space where you can pencil in a brief statement about having recently done work in the neighborhood.
It can be something as simple as:
We’re pressure washing [your neighborhood] this week! or
We just power washed your neighbor’s house at 123 Main Street
Customers may be more inclined to call you for an estimate if they know that you’re already working at nearby properties.
Don’t Include a Price List
One thing that you should never include on pressure washing flyers is pricing.
You should never quote a price before seeing the project in person. Every job will be different with a varying degree of difficulty, so don’t quote prices without knowing the details first.
Quoting a price before seeing the property could cause you to shortchange yourself if the project ends up being more demanding than you expected. If you overprice the job, you could risk losing a potential customer altogether.
Discover: Do You Need Pressure Washing Insurance?
Tips for Creating an Effective Flyer
Before you start designing your business flyer, you’ll need to select a design template. There are all sorts of pressure washing flyer templates that you can use, including free templates that you can find online.
Here are some things to keep in mind that will help you create a high-quality flyer for your pressure washing business.
Choose the Right Format
There is no right or wrong format for a flyer. It all depends on how you want to get customers’ attention.
Three of the most popular flyer formats are:
- Full-sized 8.5” x 11” sheets
- Postcard-sized flyers
- Door hangers
Door hangers work exceptionally well for pressure washing businesses.
Like other promotional flyers, they may end up in a pile of junk mail along with other unsolicited materials stuffed inside the mailbox. Still, at least your customer will have to remove it from their door before they toss it out. It’s not a guarantee that they’ll call you, but it is a way to ensure that they will at least see it.
Most customers want to know what you’re capable of before they hire you, and you can demonstrate that by including before and after photos on your flyer.
Add before and after photos of dirty siding vs. clean siding or an oil-stained driveway vs. one that looks brand new. This is an excellent way to show customers how you can improve the curb appeal of their homes or businesses.
If you concentrate on a particular neighborhood, consider adding images of homes in that region. Most communities have a distinct look and feel, so showing photos of homes in your preferred work area can make customers feel more comfortable with your business. Homeowners like to hire contractors familiar with their specific type of home.
With some basic Photoshop skills, you can create your flyer from top to bottom and insert images where you want them.
Don’t want to do it yourself?
Freelance graphic designers can create flyers, logos, business cards, and other promotional materials for your business.
Choose Attractive Colors and Fonts
Be selective when choosing colors and fonts for your flyer. Bright colors against a neutral background pop and attract attention, as will brightly colored backgrounds with dark print.
When choosing fonts, select one that’s easy to read. Big, bold type works better than small text, especially when advertising sales, discounts, or deals.
Where to Distribute Your Flyers
Once you create promotional flyers for your power washing business, you’ll need to distribute them. Where you put them can make all the difference in how effective they are.
There’s no reason to drop flyers in individual mailboxes at apartment complexes. Tenants aren’t responsible for apartment maintenance; property managers and landlords are. So don’t waste your time stuffing flyers in apartment buildings.
The clients that will hire your cleaning service are those that own real estate, so limit your distribution to individual homes and commercial properties where property owners live and/or work.
It’s also best to distribute flyers directly to homes you think need your services. For example, a pristine neighborhood with brand new construction may not need your assistance yet, while homeowners in older areas are more likely to be interested.
Pressure washing isn’t the type of service where you’re likely to attract customers by passing out flyers in a mall parking lot or on a random street corner. That type of distribution tends to work better for local restaurants and retail stores.
If you do choose to hand out flyers in a public space, make sure you get permission from the property owner or property manager first.
Every city and state has its laws about where and how you can distribute flyers. To make sure that you follow the law in your town, contact your city government office. They’ll be able to tell you what the rules are about distributing marketing materials. If you break the rules, they could slap you with a fine.
Advertise Online, Too
The pressure washer business is one of many service-based businesses that can benefit through traditional marketing efforts and printed materials. Yet, pressure washing services flyers are just one piece of the puzzle.
Social media is the other.
Business owners in all industries can benefit from marketing their services online and using SEO techniques to get their business website to the top of Google search results. The higher you rank in online search results, the easier it will be for customers to discover and learn about your business.
The first step to advertising online is to create a user-friendly website. It should be well-designed, easy to navigate and contain all relevant information about your business, including your services.
Adding a blog to your website is an additional opportunity to build brand awareness, attract customers, and secure your status as an expert in your niche.
Once you have a blog with relevant, well-written blog posts, share links to your posts on your social media platforms. Mix up your written content with video content on your social pages. Show before and after videos of recent projects or a behind-the-scenes look into the equipment you use and how it works.
Creating a brief Instagram story or a short YouTube video about your business is another fun and effective way to interact with customers and other industry experts online.
With social media, more contacts equal more potential customers!
Use Local Digital Marketing Techniques
Since most pressure washing businesses work within a specific geographical area, local SEO techniques can help your business thrive.
Here’s what we mean:
Let’s say a customer in Dayton, Ohio, is searching for a local pressure washing company to clean their siding or driveway. They may search for something like “pressure washing in Dayton” or “pressure washing near me.”
Adding a title tag such as “pressure washing in Dayton, Ohio” to one of your web pages makes that page more likely to get a higher search ranking than pages that don’t mention Dayton as a service area.
SEO is constantly evolving. With the right digital marketers on your team, you can turn every page on your website into an SEO-optimized source of information that will put you in front of potential new customers and help your business grow.
Pressure-washing flyers may seem like an old-school marketing technique, but they still work in a business as unique as yours.
Mail postcards to every home and business in your region. Hire someone to hang door flyers on the handle of every home you want to service. Hang full-page flyers on the bulletin boards of nearby local businesses.
Most experts will tell you that digital marketing is the best way to grow your business, and they’re not wrong. However, print marketing techniques are still a viable and effective option for service-based businesses looking to grow.
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