7 Design Tips for Tree Service Business Cards
If the heart of your business is planting, pruning, trimming, and removing trees, every property owner is a potential customer. So you need tree service business cards.
You can meet and come into contact with customers anywhere you go, and when you do, you’ll need to have a business card.
A business card helps your professional appearance. Without one, potential customers may not take your business seriously or consider hiring you to work on their property.
Not sure how to create business cards or what information to put on them?
1. Choose a Template with a Tree Service Theme
Various online business card services make it easy to customize any card with any design.
Some business owners choose to design their cards from scratch or have their graphic designer create cards when they generate their logo design. Selecting an existing business card template from an online printer is usually the fastest and most affordable way to order business cards for your tree service business.
The first step in creating business cards online is to choose a template. Business card templates exist for all industries and professions; save yourself a ton of time by selecting cards made just for your enterprise.
Trees, forest landscapes, tree trunks/stumps, and wood cuttings are ideal for tree and landscaping companies. These graphics make it obvious what type of work you do and the services you offer.
Don’t want to decorate your card with the image of an oak tree or a woodsy scene?
Opt for wood grain or leafy background that highlights your lawn care work in a more modern way. You can also choose from hundreds of options of clean, plain templates that work for any type of business.
The trick to choosing a suitable template is to select one that represents your business while complementing your logo.
Whether you operate a decades-owned family business or an environmentally conscious company you started last week, there are endless business card templates options.
The challenging part is sorting through them all to find the one that’s right for you.
2. What Info Should You Include on a Business Card?
Once you find the right template, it’s time to think about what information you should and shouldn’t include on your card.
Your Business Contact Info
Your business card should include all your contact information:
- Company name
- Business logo
- Your first and last name
- Job title
- Phone number
- Street address
- Email address
- Website address
Whether you’re a one-person operation or have an entire team working for you, include a job title so that customers know what role you play in the business. From arborist to the owner to CEO, having a title beneath your name instantly gives you more authority and makes you look more professional.
Besides your contact information, there are other things you can include to make your cards stand out.
Your Business Social Media
Include your social media handles if you have pages for your business. Check out the top marketing tips for small businesses if you need help. The more opportunities customers have to see your prior work, the better.
List of Services You Provide
It’s also helpful to add a list of your services, especially if you offer services that differ from similar companies.
For example, if you’re a tree service business as well as a landscaping company, be sure to add a complete list of what you can do. Mention services such as tree trimming and tree removal along with services such as lawn mowing and landscape design.
You can print your service list on the front or back of the card. The more you have to list, the better it is to print on the back. Otherwise, the front of your card may look too cluttered.
A Place for Writing in Appointments
Another way to make your business cards stand out is to include an appointment line where you (or your customer) can write down their next appointment or consultation date and time.
Same as your landscaping and tree services list, the back of the card is the perfect place for this.
3. Choose the Right Colors
From your letterhead to your website banner images to your business cards, it’s essential to choose the right color scheme for everything that bears your business name.
Natural colors, such as white, ivory, green, and brown, are perfect color choices for the background of a tree service or landscaping business card. They relate to the type of work you do and help reinforce that your job is all about nature and natural elements.
Be selective with the colors you choose for your text as well.
Bright colors may pop and attract attention, but they can look out of place on a tree service business card unless your logo includes them.
Think about it:
Hot pinks and bright purples aren’t likely to spark thoughts of trees. Unless you have vibrant brights in your logo, it’s best to avoid adding intensely colored text.
If you don’t have a business logo yet, it’s best to stick with a simple color palette in shades of green, grey, and brown. These neutral colors will make you look like a serious entity, whereas bright orange or bright yellow might look a bit less professional.
The point of having lawn care business cards is to help you get new business. Your customers will take you more seriously with colors that make you look professional and competent.
4. Choose a Font That’s Easy to Read
If your customers can’t read your business cards, they’re pointless.
When choosing a font for your card, stick to something simple and clean and avoid ornate, decorative fonts that are harder to read.
The wrong font can make your cards altogether illegible. This can backfire and damage your business rather than help grow and improve it.
If you have a business logo, choose the same font or a similar one to complement your logo. You want your logo to be front and center on your cards; anything that takes away from that logo can hinder your business.
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5. Choose Sturdy Paper
Paper comes in different weights and textures. Lighter weights typically cost less and heavier weights usually cost more.
The standard paperweight for business cards is a sturdy 14-point. Anything lighter than that and you run the risk of your cards getting crinkled and damaged, especially at the edges.
Stick to 14-point weight or heavier so that your cards don’t look or feel too flimsy. Thicker papers tend to look and feel better, but thicker weights can also increase the cost of your cards.
When customizing your business cards, the paperweight is only one of many options you’ll have to decide.
Some services also offer soft touch papers with a velvety finish and glossy or pearlized papers with some shine. You can also opt for plastic cards that are waterproof and rip-resistant or recycled papers (ideal for a tree service business that works with the environment!).
Magnetic Business Cards Are a Great Option
As a tree service business owner, you might want to consider ordering magnetic business cards in addition to paper cards.
Magnetic business cards are ideal for businesses that provide in-home services. Your customers can slap your card on their fridge, and your contact information will be easy to find if and when they need to call on you for a project.
6. Make Your Business Card the Right Size
Business cards come in different shapes and sizes, but most people choose the standard size of 3.5” x 2.0”.
Rectangular business cards are the traditional option, but many online card services offer business cards in a square, oversized, and mini shapes as well.
If you’re looking to bridge the gap between a traditional or a more modern design, you could go for rectangular business cards with rounded corners. Rounded edges are the perfect way to give a classic card a slightly more updated look.
Choosing an untraditional shape, such as a square or a skinny rectangle, might help your cards stand out but may also have a negative effect.
Many people prefer to store the business cards they collect in a nice, neat stack. If your card is larger or smaller than the rest, it could easily get lost in the pile or end up getting folded in half to fit with the rest of the stack.
7. How Many Business Cards Should You Buy?
Most online business card services offer volume discounts, so the more you order, the less you spend on each card. There is usually a 100 card minimum per order.
Still, for a tree service business where you have the potential to come into contact with dozens of customers each year, it’s usually best to order more.
Business Cards Are a Marketing Tool
Business cards are an excellent marketing tool and a powerful way to build and grow your business.
With a good design, your cards make it easy to share contact information and spur business when put in the hands of the right people.
Do you know a real estate agent, a handyman, or a roofer who does business with different homeowners?
Give them a small stack of your business cards to hand out to homeowners who may need your services.
Many homeowners rely on word-of-mouth referrals from realtors and other construction pros to find contractors for different types of projects.
If a homeowner getting their roof replaced has a dying tree in their backyard, they might ask their roofer if they know someone who can remove a tree or trim tree limbs. If that roofer has a few of your business cards in their truck, they could help you get a lead.
In return, you can do the same and keep the cards of reliable professionals in your truck in case a homeowner asks you for a referral.
Use Business Cards as a Direct Marketing Tool
You can’t legally slip your business card directly into a mailbox of a home. However, if you notice a dead or dangerous tree on their property, you can put your business card into a door jam or through a mail slot (the USPS doesn’t have regulations for mail slots on doors at this time).
The homeowner may already be considering hiring a tree service company or calling a few local pros to obtain a few quotes. Leaving your card on their property is an easy and effective way to encourage them to contact you.
Tree care is a physically demanding job, but it’s also competitive. With the right business cards, you can market yourself more effectively, grow your business, and increase revenue.
Business cards are a small monetary investment and only take a few minutes to customize online.
You can create cards that make your business stand out with the right colors, font, paper, and theme. Making you look like the professional tree service expert you are.